app development

Our Process

Elegant solutions built on proven methodologies

We love the process!


This is the initial stage where we discuss your project requirements. We make sure we and our client partners have all we need to make informed product decisions.  Who will you serve? What problems do you want to solve? Do you want to develop an Android or IOS App? What is your app development timeline? The more we know about your project, the better we can assist you. 


We create research-backed app strategies that help our process move through the key execution stages efficiently. We map strategic goals for evolving the idea into a successful app. This includes product planning, feature list development and user flow definition.  

Product Design

Our UI and UX design team is crazy about aesthetics and user experience, following high standards of creativity and efficiency. Every stage of the process we focus on UI/UX design, workflow design, wireframe design and style guides. We bring together all validated learnings, feature lists and workflows into the UX Design process to create robust wireframes for the app. After this, we bring your brand design. assets into the product design process to produce the final UI design for all screens and experiences. 


After we complete the app designs our mobile app developers leverage their rich experience to develop a world class application. We will define the technical architecture, pick a technology stack and define the development milestones. We will enable your app to provide extraordinary, rich user experiences and satisfaction, differentiating your app from those existing in the market. The front end development process will involve creating an interactive and engaging experience. The mobile app backend includes database and all server environment to support your app's functionalities, while also producing custom APIs to allow the integration between applications, data and devices.     

QA Testing

Our team makes sure quality assurance testing occurs right through the project, identifying and fixing all issues before launching into the marketplace. This includes user experience testing, functional testing, performance testing, security testing and device and platform testing. We also check that analytics are implemented appropriately for validated learning to take place later on. 

Launch and Growth

Here we steer the entire app store approval process to release your app! This is, however, only the first step. Ongoing management and maintenance is crucial for your apps success. We use the data points from your analytics to understand what product updates need to be prioritised in an ongoing way. We study user behaviours and interactions and use this validated learning to make decisions for all areas of your application.  

Let's Talk

We work with clients of all sizes, from small business to funded startups to enterprise brands. Let's talk about your project and how we can help provide value. 

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